Friday, January 15, 2016
Exciting news! Louis Vuitton and leading humanitarian organization, UNICEF, have created a partnership to support the most vulnerable children around the world with an aim to raise funds for UNICEF to help support children that are exposed to conflict, diseases, natural disasters and other situations that threaten their safety and well-being. To initiate the collaboration and begin raising the funds, Louis Vuitton has created a specially designed silver lockit and bracelet that will be available in Louis Vuitton stores worldwide and of course, online at http://louisvuitton.com/lvforunicef - For each sale of the silver Lockit pendant or bracelet $200 will be donated to UNICEF. The Silver Lockit is inspired by Louis Vuitton signature 'unpickable tumbler lock' invented by Georges Vuitton in 1890 to 'protect clients most precious belongings' - in this case it also 'seals one's promise to help children in need' which is just great. The campaign for this partnership features iconic and very high-profile celebrities making their [pinky] promise with Louis Vuitton, creative director Nicholas Ghesquiere, along side the pendant wrapped around their symbol of promise. See more photos of celebrities making their promise below.
To learn more and/or purchase your own Louis Vuitton silver Lockit - which is actually very cute, go to http://louisvuitton.com/lvforunicef