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Thursday, July 16, 2015

Kendall & Kylie Jenner / Bella & Gigi Hadid / Joan & Erika Smalls star in @BALMAIN's Fall/Winter 2015 Ad Campaign



Balmain just launched their new #SISTERACT sibling themed campaign shot by Mario Sorrenti under creative direction of Pascal Dangin. The campaign features siblings Kendall and Kylie Jenner, Joan and Erika Smalls, Bela and Gigi Hadid and Armando and Fernardo Cabral.... “This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign,” Rousteing explains, “While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”

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