Saturday, February 14, 2015
I am always so happy to see huge fashion brands do incredible things to support communities and fights against poverty, racism, wrong doing and illness. One of my favourite movements definitely has to be ALDO's #ALDOfightsAIDS campaign! The #ALDOfightsAIDS campaign is an initiative from ALDO that donates 100% of the proceeds from the sale of the #FriendsFight bracelets (which are so cute!), to support Partners In Health (www.PIH.org) - one of the first programs in the world to provide free, comprehensive HIV/AIDS treatment in settings of poverty. - and its HIV/AIDS programs. Today, Partners In Health provides housing, water, food, and psychosocial support to thousands of people living with HIV; addressing the root causes of poverty and disease, and not just the disease itself. For Aldo's collaboration with VFILES, they created really cute and fun colourful friendship style bracelets seen above.. ALDO also collaborated with VFILES to not only produce these friendship bracelets but also a series of web videos, each one featuring a couple of friends reminiscing about times they fought for each other!! Do you remember the times you fought for your friends?
I love wearing these bracelets not only because of their meaning but because I love that lil ol' pop of colour they add to my wrist game! They are actually so cute and for $5 you can't really go wrong #NAAMEAN!? Anyways make sure to stay tuned to all the #ALDOFightsAIDS movements and love from ALDO and everyone supporting the campaign!
Follow and stay up to date with ALDO on - INSTAGRAM / FACEBOOK / TWITTER or check them out at their website http://ALDOshoes.com