For Spring 2015, 3.1. Phillip Lim takes a new direction astray from the traditional advertising campaign style. For the coming season the brand has created a campaign comprised of a series of images aptly titled ‘Romancing Reality’ with celebrated artist Viviane Sassen. The only briefing for this campaign was to create images that viewers want to live with, in their homes or studio. Images which are able to live beyond the confines of a traditional advertising campaign. See more below.
Shot on location in Marrakech – the brand takes a brave step by asking to be invited into Viviane’s creative process – no Hairstylist, no Make-up and no traditional production the campaign allowed Viviane to create art the way she would in her personal work and the results are a series of images which reflect beautifully the brands notion of Romancing Reality – something which is at the core of 3.1 Phillip Lim’s approach to design.