I am so excited to be here at London Fashion Week with American Express to experience just how LUXXE the Amex Insiders concierge service works! This is my first time in London EVER so I am so excited to be getting to do this the right way with this experience! First show up this fashion week was the talented Christopher Raeburn's Fall/Winter 2014 womenswear runway show which hashtag literally served up woodland hunter girl chicness with a side of earthy-toned prints and fur accents to bring it all together. This season Christopher also included a digital print he created with inspiration from AMEX Insiders in the collection! Side note, the bulky back-pack situation is now solidified as a MUST c/o Raeburn’s designs! Between the furry textures and pops of bright colors I was very pleased to have the chance to watch such a cool collection make its way down the runway for my debut London Fashion Week experience... As an added plus I got the chance to ask Christopher a few questions about fashion, life and his collaboration with American Express! See more pictures from the show and read it all below and stay tuned for more from the Amex Insiders experience!!
4 Questions with Christopher Raeburn
1. How you start in design and what was the moment you decided to go full force with it?
I studied fashion at Middlesex and then the Royal College of Art, but really it was my interest in military design and my discovery of all the excess military garments and materials that exist that started a fascination with the idea of reinvention. I wanted to create a new modern aesthetic evolving the original garment into something statement and stand out. Exploring sustainability as a concept isn’t something we set out to do, but it’s really very important to us and it just makes good sense.
2. What is the center focus of this season’s collection? What is the inspiration behind your design aesthetic? Inspired by the Ragnar Axelsson exhibition ‘Last Days of the Arctic', I wanted to explore the idea of disappearing landscapes, wildlife and culture of the arctic pioneers. In womenswear in particular I think the shapes and silhouettes really come through.
3. Who is the IT individual to design for? Maybe a celebrity, a fashion icon, anyone? One of things I love is seeing many different kinds of people wearing our clothes; Tinie Tempah has been a great supporter and then we’ve also had people like Hilary Alexander the former Fashion Director of the Telegraph who has worn our clothes or Blake Lively who wore one of our jackets in US Vogue back in 2010 – all amazing people from massively different backgrounds and it’s great to have this kind of broad appeal and to make clothes that people of different ages and from different backgrounds really love to wear.
4. What do you see for the future of your design house? To continue to develop and be recognised for our intelligent design and the craft of Remaking, and to continue to establish a unique aesthetic derived form this way of working. We want to grow and develop but in a sustainable and organic way that allows us
also some questions answered about the collaboration with American Express Fashion Insiders
1. What are the key elements to the American Express Insiders’ outfits this season?
The key elements to the outfits are bespoke capes in a green and black tartan for men and our seasonal print for women. As you might expect, they are very practical; reflective of the military references that are always present in our collections, reinterpreted and modernised. strong functionally, yet beautiful and dynamic aesthetically. The capes are teamed with our signature quilted raglan sweaters in black and classic simple trousers and shoes to let the capes shine.
2. What did you want to convey in the design and style of the Amex Insiders outfits? We wanted to bring to life the seasonal concept of arctic exploration and capture the aesthetics in the AW14 collection. We wanted the Amex Insiders to be a part of the show, part of the collection. Further to that, there are the practical requirements; they need to stand out and be visible around Somerset House. They need to be appropriately dressed in every sense - for the time of year, so bearing in mind the cold, wind, rain potentially - as well as wearability, them being on their feet all day, all of this was considered in the design process.
3. How does it differ creating an outfit for the ultimate concierge, to the ‘Christopher Raeburn’ customer? The combination of practicality and functionality with a strong aesthetic are the very things that are important to us when designing a collection, so not massively different, just perhaps a different expectation of how they will be worn and enjoyed!