Thursday, June 13, 2013
Exciting news, Pierre Balmain, lovers! The energetic, urban second line from Balmain Paris, is set to open its first shop in Milan in June in the Gallarati Palace. The store's mood, in keeping with Pierre Balmain's design heritage, dramatically combines past and future in a 1945-50's meets 21st century way with an interior design which plays on matte and shine elements punctuated with brass accents. The brand's unique blend of Parisian chic and street flair appeals particularly to Italian customers who love fashion that is haute but also fun. They're quite savvy in their choices and Pierre Balmain has seen particularly strong growth in the Italian market. In addition, this prime location, in the heart of Milan's luxury triangle is the ideal showcase for a young and growing brand like Pierre Balmain," says Alain Hivelin, Chairman Balmain Paris.