Thursday, February 21, 2013

CHLOE's New SoHo Boutique


In celebration of Chloé's 60th anniversary, the brand is opening its second New York City boutique today in SoHo! Located at 93 Greene Street, the new location marks the brand’s seventh boutique in the United States. It will be the first Chloé boutique in the US to feature the new retail concept recently unveiled in their new flagship location at 253 rue Saint Honoré in Paris.

For Spring/Summer 2013, you may of also seen a new handbag down the runways. Enter the Amelia, a chic newly launched bag that follows the spirit of the ready-to-wear collection with perfect feminine curves and an art deco detailed handle. To celebrate this location opening, the SoHo boutique will be the exclusive retailer of the Amelia in luxurious ostrich leg & calfskin in chianti red and brown delight color ways. The exclusive Amelia will retail for $4,400.

Chloé also plans to donate a percentage of sales to the Mayor’s Fund to Advance New York City in support of hurricane relief efforts. Funds will support immediate aid needs – including, food, cleaning materials and hygiene supplies – as well as long-term relief and restoration.