Exciting news all you Victoria Beckham lovers! VictoriaBeckham.com is set to introduce e-commerce for the first time in the company’s history in early Spring 2013. The new victoriabeckham.com will represent a new approach to the luxury brand site. Intuitive and interactive. The newly renovated site will feature unique brand content, placed in a vibrant social context that allows users to share the constantly updating media across their own social media as it publishes to the many Victoria Beckham social channels worldwide. Featuring simple, streamlined design and functionality, the site puts intimate and insightful content at the heart of the brand’s activity, giving users unprecedented access to the designer’s ideas and creative process. Read more from the press release below!
"We're excited to be launching ecommerce on victoriabeckham.com. For us this is the first step towards creating our own store environment. There are obviously already some fantastic digital stores in place so the bar to entry is very high. But we feel that we've learnt a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience.” Zach Duane, CEO, Victoria Beckham.
"My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving featuring never seen before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer, " Victoria Beckham.
A departure from the current victoriabeckham.com site – which has served as an online look book for the brand’s collections, spanning from its first season, SS09, through to the most recent SS13 collections – this new, redeveloped brand platform will offer Victoria's handpicked selection of SS13's key pieces.
Items are selected from across four existing Victoria Beckham collections: accessories, eyewear, denim and the newest line, Victoria, Victoria Beckham. These personal edits are accompanied by the highest standard of customer service, extending the sense of an in-store luxury experience to the contemporary, digital environment.
With the initial launch the shop will sell to customers in the UK, USA and Europe, supporting local currencies in each territory, with further plans to then roll out sales in additional territories in the near future.
Tony King, with his agency King & Partners, has been appointed for the site’s design and build, which will be powered by the Sellect e-commerce /CMS Platform – adapted to cater for the unique requirements of victoriabeckham.com. Victoria has worked closely in collaboration with art director, Jonny Lu, and editorial contributor, Isaac Lock, and the concept for site combines their strong digital aesthetic with King’s extensive experience in luxury digital design. King & Partners are implementing a future proof approach in building the website, making provisions for the ever-evolving nature of the digital sphere.
victoriabeckham.com will sit at the centre of the burgeoning global Victoria Beckham digital community, which currently comprises: Facebook; Twitter; Instagram; YouTube, Tencent and Sina Weibo for the Chinese market; and V Kontakte in Russia.
To preview exclusive content and be the first to hear all brand updates and news on the new website, “Like” the Victoria Beckham Facebook page or visit the holding page in place at victoriabeckham.com to subscribe to the mailing list.
Victoria Beckham is a joint venture between Victoria Beckham and Simon Fuller’s XIX Entertainment Ltd.